It’s true! I went to Disney World and came home, not with Mickey ears, but with books. Two books, to be exact; The Customer Rules and … ooh, ahh…stay tuned to part 2 for the other fantastic book!
The Customer Rules
If it weren’t for my voiceover customers, I wouldn’t have a business, so when I popped into one of the stores on Main Street USA and walked by this book, I stopped, turned around and felt the light bulb above my head. Yes, that moment of … I need to read this book.
The author of this book, Lee Cockerell, who is the former executive vice president of Disney World, had humble beginnings and worked his way up to this position. He was the kind of boss everyone dreams of having. Well, at least the kind of boss I wish I had had the opportunity to work for. What an inspiration! He listened, asked questions and then followed through with his employees. He made sure all … not some, but all of his employees were not only happy, but well trained. Now, why am I telling you about the employees when this book is about customers? Because if you have happy, well-trained employees, you’ll have very satisfied customers. Ok, so how does this work it’s way into voiceover, especially if you are your own boss, like me? This is where it gets tricky, because not only am I the boss, but I’m also the marketing manager, the HR personnel, the bookkeeper, the scheduler, the talent and even the janitor. Yep, I dust my own studio. So my take away from this easy to understand book of great business rules, is that I need to continue learning in my business, not just how to read a script better, but how to make sure my entire business is running smoothly, efficiently and up-to-date. I have to be a happy and knowledgable employee for my customers, so I can put my best voiceovers forward and understand my customers need effectively – always with a smile on my face.
Voiceovers for your business – your website – your brand